The UMF Honey Association has been working with the Ministry of Primary Industries (MPI) and other parties over recent months to determine criteria for the accurate labeling of Manuka honey.
The purpose of this working group is to develop agreed guidelines for the labeling of genuine Manuka Honey, in order to provide consumers with assurances of authenticity and quality.
Given the public health implications, MPI is prioritising removal of therapeutic claims (including terms such as Active, NPA, Total Activity, TPA, anti-bacterial and dose information), health claims and missing batch information. The next level of priority will involve use of grading systems and related explanatory statements, content claims and accuracy of the Nutrition Information Panel.
The first stage of label changes take effect from 1 January 2015 and will continue to mid-2015.
Kāre is committed to working within these guidelines and helping to ensure that consumers are protected from fraudulent honeys and misleading claims on honey labeling.